√ó WORKPLACE WELLBEING BY DESIGN // 8 OCTOBER 2020: MAKE A DIFFERENCE TO MENTAL HEALTH & WELLBEING
LONDON SUMMIT
8th October 2020
GLOBAL PARTNERS
MEDIA PARTNERS
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Our Story

The Mad World and Workplace Wellbeing by Design Story

In 2015 Mark Pigou became acutely aware of the impact of mental illness.

Not only did the experience shake Mark and his family to the core, it fundamentally changed his perspective; inspiring him to draw on the networks he has built over the course of many years in business media, to help raise awareness of mental health in the workplace.

Digging deeper, Mark realised that we are at the beginning of a mental health revolution. Whilst understanding that mental health is an issue that transcends generations, he could see that embedding positive and preventative approaches to mental health into the workplace, with the next generation of leaders, is the key to changing attitudes for good.

So, it made perfect sense to partner with his old friend and business associate Simon Berger, co-founder of FUTR (formerly Millennial 20/20). This partnership brings Simon's extensive media connections to the agenda. It also brings fresh perspectives to the conversation, both from influential leaders in established industries and bold disruptors who are setting the benchmark for a new corporate culture.

By adding the invaluable conference content, production and direction skills of Claire Farrow the team was completed.

The scene was set and Mad World was created with a mission: to eradicate stigma and spark a new era of mental health and wellbeing in the workplace.

Between them the Mad World team brings over 60 years of B2B event experience to Workplace Wellbeing by Design, as well as wide networks across industries; from marketing to retail, smart cities to sustainability.

Feedback to Mad World is overwhelmingly positive. There is undoubtedly a pressing need for an event that brings together teams of representatives from different industries to move beyond talk to action and implement practical solutions that will have a lasting impact.

Three years on, as 2020 unfolds in ways we could not have envisioned, we are even more committed to meeting that need. We are excited to be expanding Mad World with Workplace Wellbeing by Design; highlighting design’s influence on workplace wellbeing with the expert input of workplace design author, editor and content curator Aidan Walker.

This - along with our Make A Difference Media platform, plus Make A Difference US and Make A Difference Asia events - reinforces our position as the go-to global resource, providing employers with access to the insight, inspiration and contacts they need to make a difference to workplace culture, mental health and wellbeing.


The Team


Mark Pigou
Mark Pigou
FOUNDING PARTNER,
Mad World

Connect with Mark on LinkedIn


Simon Berger
Simon Berger
FOUNDING PARTNER,
Mad World

Connect with Simon on LinkedIn


Claire Farrow
Claire Farrow
PARTNER & GLOBAL CONTENT DIRECTOR,
Mad World

Connect with Claire on LinkedIn


Aidan Walker
Aidan Walker
Workplace Design Author, Editor, Mindful Design Expert and Content Director, Workplace Wellbeing by DesignLinkedIn


Chery Liew
Chery Liew
Partner & Event Director, Singapore
Make a Difference Asia

Connect with Cheryl on LinkedIn


Heather Kelly
Heather Kelly
Director of Content, North America
Make a Difference US

Fiona Irwin
Fiona Irwin
Conference & Event Manager
Mad World

Andrew Clark
Andrew Clark
UK Business Development Director, Make A Difference Summits & News

Tony Longhurst
Tony Longhurst
Business Development Director, North America
Make a Difference US